Elections for the new presidential campaign are just around the corner. As we have many different candidates, it is always exciting time to hear what each candidate has to say. In this address given by Mitt Romney—that is given to the American voters—he strives to tell his audience how he can make a difference by giving the opportunity for all Americas to have a job. Romney does a great job at using rhetoric and persuading his audience. He begins by making the democratic audience feel betrayed by their current president. Romney accomplishes this through his word choice and by appealing to those who follow the news regularly by using current events and historical references. Romney uses great forms of rhetoric to attract the American voters by building their self-esteem and making them feel like they are important in today’s society.
Romney begins his article saying how he has been a businessman for 25 years and how he understands the way America’s economy is run. This immediately makes the audience feel as if he/she knows what Romney references and gives Romney credibility on what claims he does make about the workforce. Once the audience has this image planted in his/her brain Romney states, “But at a moment when the American workforce must respond like never before, its ability to do so is under assault by President Barack Obama and the union bosses that he counts as his allies." Romney does a very good job at making the audience put President Obama, union bosses, and enemies all in the same category. This makes the democratic audience feel as if the president they once voted to office has betrayed them. Romney does this with the word choice he uses. For example the words “under assault” makes the audience imagine as if they are at war with these three forces. This word choice is very effective because it makes the democratic audience feel like they are at war and, Romney knowing how much they oppose war, the democrats will want to vote for him to get them out of this dilemma.
Romney then speaks to those who follow current events by bringing to their minds the mistakes the current administration has made. Romney states, “There will be no Boeing cases in a Romney administration. Indeed, I would use the bully pulpit of the presidency to encourage more states to adopt right-to-work laws.” By Romney bringing up the “Boeing case” the audience remembers how the Boeing airline is producing a plant in South Carolina, in which approximately 1,800 Americans will lose their jobs in Washington DC. This also forces the audience to remember the problem on the border of Mexico called maquiladoras—American plants being built on the border of Mexico because it is cheaper to pay Mexicans. Romney uses effective rhetoric here because this makes the audience remember the mistakes that President Obama has made and things he has let slide. Romney has the audience feel as if the current President thinks Americans are useless and not productive. This making the middle class American wanting a president who will produce jobs, not to take them from the people.
Romney at this point understands how the audience must feel betrayed. He then uses a historical reference to have the audience feel at ease. When Romney states “bully pulpit,” it makes the reader remember when this term was first used. When Theodore Roosevelt was president he used the term “bully” to express “excellent” or “superb,” as he was referring to the white house and the platform in which it stands. Romney uses a great form of rhetoric by putting himself in the same category as this great president America once knew. This makes the audience feel that Romney can be a superb president as Theodore Roosevelt once was.
Romney then uses a form of rhetoric by counter arguing what the Democratic Party believes. He states, “The practice is fundamentally inconsistent with democratic principles; there is no legitimate reason for employees to face automatic paycheck deductions for political expenditures that they may not support. Under our laws, political donations should always be freely and voluntarily given.” Romney does a great job by having the Democratic Party reconsider what they believe. Normally, the democratic view is to believe in free choice—a belief that you have the freedom to act without the government forcing you to act a certain way. However, Romney makes the audience feel that democrats are taking away that freedom by forcing them to pay taxes. It makes them feel as if they do not want to be a part of an association who takes peoples freedom away. Because the way Romney presents this, he makes the democratic audience feel that the freedom they believe in, is not being practiced; it shows them how their current practice is forcing Americans to pay high taxes, which is contrary to freedom of choice.
Romney then appeals to all Americans by making them feel of self worth. In his concluding paragraph he states, “America’s workers have long been the most productive in the world. If we unshackle them from the self-interested restrictions of federal bureaucrats and union bosses alike, I have no doubt that they will produce wonders far beyond…” Romney’s word choices such as “we unshackle” and “produce wonders” makes the American audience feel as if they matter and builds their self-esteem. It also makes the audience remember the “Boeing case” by having them feel as if Romney will not allow any of these mistakes to happen while he is in office. This is effective because it has the audience agree with the conclusion that if Romney is president he will apply these principles. It encourages Americans to believe that if they vote for Romney they will be able to put their skills to work.
“Believe in America” is Romney’s motto, and states it in this adress. He uses it as a plan to reignite America’s economy. With this motto, Romney will hope to change America and bring it where it once was. In this video he say’s, “We stand for freedom, opportunity and hope…” He then continues to say how we all come from different backgrounds in life and says there is one thing that is in common with us all: “we are united by one great overwhelming passion. We love America, we believe in America!” Romney states that as Americans we are one. As he uses this term he makes the audience feel as if they are one with Romney. He does a great job doing this with his word choice, having the audience feeling uplifted and starting to believe in what Romney’s campaign is trying to promote. Romney tries to have the audience not just believe in America but believe in him (Mitt).
In conclusion, Romney uses great rhetoric throughout his whole speech. He makes his audience feel comfortable and safe, as well as making the audience agree with Romney’s principles. With these feelings Romney makes the audience comfortable in voting for a president who will help the economy. Romney also does a great job at making the audience feel betrayed by the Democratic Party and by the decisions that have been made by past political parties, and does this by the word choice throughout his speech. Ultimately, Romney makes the audience feel as if America matters and they are part of it. They will be the future of America once Romney is elected as President.